Interface Designs of Social Networks – Part 1

This is part one of a post on the interface designs of social networks. In part one of this blog post I shall look at why user interface design matters before looking closer at the registration processes and privacy concerns from the perspective of interface design.

Why does interface design matter?

Social networks have grown to become one of the internet’s key interfaces, attracting hundreds of millions of users. The popularity of various social networks has ebbed and flowed over time but with one look at the interface design of very popular social networks we can see the sound usability principles that have played a large part in their success. As interface design seems to account for a lot of the success, for this article I have decided to look at three of the most celebrated social networks, namely Facebook, MySpace and Twitter. In addition to this I shall also look at two other social networks with a particular localized strength. Friendster is particularly popular in Southeast Asia and meinVZ (along with studiVZ and schülerVZ) is particularly popular in the German-speaking countries. Together these networks have a combined total of 720,000,000 users!

Registration

The success of social networks is often measured in the number of members. Hence, having a smooth and expedient registration process is key for any social network. So, this is not just a usability or interface design issue. The number of steps required to register should be kept to as few steps as possible. This requires making the best use of the interface design to achieve these goals. The best example out of the social networks I chose to look at was Facebook. Registration occurred in one step with the sign up incorporated into the interface design of the homepage. All the other social networks I looked at linked the user to, at least, another page from where they could fill in their registration details.

Privacy

Privacy is the single biggest concern regarding social networks. I found meinVZ to have the best privacy policy – certified in line with Germany’s strict data protection laws – making users feel more comfortable in the knowledge that they are in control of their data. New users are automatically “invisible” and this is communicated to users on the homepage. It is up to users to then make their data available. MeinVZ was also the only one to have a direct link to privacy settings from the main site scoring high in findability. Twitter by its open and minimalist nature does not have many privacy settings unlike other networks that have a whole section devoted to privacy. Facebook has long been a target of criticism for its ever shifting goal posts regarding privacy. Furthermore its privacy settings were very complex and divided into many sections. This prompted a rethink resulting in more streamlined and easier to grasp privacy settings a while ago. From a strictly interface design perspective I find Facebook’s current settings to be the easiest to set, once you have found them that is! To start with, while they may not have their own dedicated button, privacy settings are accessible via a drop down menu, whereas on MySpace and Friendster it takes 2 steps. Users have to first click on settings and then on privacy settings. They did a very good job of simplifying it to not overwhelm the interface design meaning users do not have to scroll down and be confronted with a lot of text (which users have to do on meinVZ). However changing privacy settings is easier on meinVZ which offers users basic settings but allows users to immediately fine tune their settings unlike Facebook’s that would require a 2nd step to start customizing.