Arriving late to the social networking ball may prove successful for Google Part – 1

While Google has been at the forefront of nearly every internet market imaginable since its inception in 1997, one area in which the internet giant has been notably absent is the social media world. However, if the rumors are to be believed, then the social networking market might be in for a shock as Google is purportedly developing a social platform of their own: Google Me. While there is no concrete release date of the pending web application, former Facebook executive and Quora founder Adam D’Angelo confirms that Google Me „is not a rumor. There are a large number of people working on it.“

Google’s clandestine approach to cultivating its first social networking website is definitely a good marketing strategy, sure to make it enticing to those looking for something fresh and new in the world of social media. We can only speculate as to how the site will look and function and whether it will feature the familiar Google interface design, but one thing that is worth mentioning is how Google can use the faux pas of previous sites as a kind of massive social platform usability test, possibly helping them to avoid pitfalls of their own.